MOUNTAIN HOME, Ark – The District 4 National Council for Marketing and Public Relations (NCMPR) recently recognized Arkansas State University-Mountain Home (ASUMH) as a 2015 Medallion Award recipient for outstanding achievement in communications. The college earned a Bronze award for the school’s redesigned website, ASUMH.edu, launched fall 2015.
District 4 of the National Council for Marketing and Public Relations is comprised of two-year colleges and technical schools within a six-state region that includes Arkansas, Colorado, New Mexico, Oklahoma, Texas and Wyoming.
“We are honored to be recognized by NCMPR for this award. The Medallion Awards are the only regional competition of its kind that honors excellence exclusively among marketing and public relations professionals at two-year colleges within our six-state district,” stated Christy Keirn, Director of Communications & Institutional Advancement at Arkansas State University-Mountain Home.
The website was developed as a collaborative effort between ASUMH’s in-house programming staff and the digital design team at Brooks Jeffrey Marketing, Inc. of Mountain Home. Brooks Jeffrey created the responsive web design for ASUMH and assisted the college in programming and integrating the site’s information architecture and framework. The new, responsive web design allows the site to automatically adjust for optimal display based on the device and screen size used to view the site: desktop, laptop, tablet or smart phone. Responsive web design enhances the user’s experience by repositioning the website content for easy access, adjusting the layout to fit the screen size.
The programming staff at ASUMH utilized the design and framework supplied by Brooks Jeffrey to build the site, while integrating ASUMH’s existing content management system and third-party educational software systems.
“Our website is an important communications tool. It serves as an information hub for our campus and our community.
In redeveloping the website, we understood the importance of creating a useful, effective solution that addresses our current needs, as well as one that could easily accommodate future growth. Brooks Jeffrey assisted us with this task to ensure the new website accommodates the ever-growing digital demands of our students, staff and community,” Keirn explained.
“Redesigning the Arkansas State University-Mountain Home website was an important project for Brooks Jeffrey. Over the years, we’ve had the pleasure of assisting ASUMH with a number of projects, including creating the college’s logo brand. Designing the new, responsive website for ASUMH allowed us to expand the college’s brand on a global scale. Brooks Jeffrey’s design and digital teams are honored to have assisted ASUMH with this award-winning website,” said Jodie Elizabeth Jeffrey, Senior Account Executive, Brooks Jeffrey Marketing, Inc.
Brooks Jeffrey Marketing, Inc. is a full-service marketing and digital design firm headquartered in Mountain Home, Arkansas. Founded in 1984, Brooks Jeffrey serves clients locally and nationwide from all market segments including government, law enforcement, education, housing, tourism, retail, service and non-profit organizations.
Arkansas State University-Mountain Home is a public, open-access, two-year campus of the Arkansas State University System, primarily serving students in north-central Arkansas. ASUMH serves approximately 1,500 students each year from its campus located at 1600 South College Street in Mountain Home, AR 72653. For more information on the educational opportunities available at ASUMH, phone 1-870-508-6100 or visit the website ASUMH.edu.
ASUMH staff along with members of Brooks Jeffrey Marketing, Inc.’s (BJM) team display the award-winning website address: ASUMH.edu. Pictured left to right: Shannon Brooks, BJM President & Creative Director; Jodie Elizabeth Jeffrey, BJM Vice-President & Senior Account Executive; Stephanie Basinger, BJM Project Manager; Dedrah Wallk, BJM Art Director & Project Manager; James Wiegand, BJM Digital Development Manager; Jessica Langston, BJM Web Designer; Kimberly Booth, ASUMH Lead Programmer; Christy Keirn, ASUMH Director of Communications & Institutional Advancement; and Sarah Sykes, ASUMH Administrative Assistant III. Not pictured: Brian Sheldenhelm, ASUMH Programmer; Amanda Herd, ASUMH Administrative Assistant II.
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